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 Nepal News:  Press Release from Nepal Tourism Board  01/20/02

His Majesty's Government of Nepal as per its decision of January 8, 2002 has declared to celebrate "Destination Nepal Campaign" for the two years from January 2002 to December 2003 as a national program with the objective of Nepal's tourism promotion and development. The campaign has set the objective of revising tourism policies for the sustainable, integrated and coordinated development through effective means of international publicity and promotion, creating extensive tourism awareness within the country thereby establishing Nepal's image as a safe, secure and enchanting destination. 

The meeting has also decided of forming a main committee under the chairmanship of Minister for Culture, Tourism and Civil Aviation (MoCTCA) Mr. Bal Bahadur K.C comprising representation of relevant Government and Non Government offices for formulating, implementing and coordinating the programs of Destination Nepal Campaign. Likewise, a working committee has also been formed under the chairmanship of Acting Secretary of Ministry of Culture, Tourism and Civil Aviation Mr. Birendra Bahadur Deuja and with the participation of private sectors and this executive committee has been granted the mandate to form the various subject committees as per their necessity. Nepal Tourism Board has been designated as the agency for the implementation of the said campaign.

The campaign will run various promotional programs under the aegis of private and public sector to enhance the awareness and to perpetuate the positive impacts created by the historic Visit Nepal Year 1998 with a view to reincarnate (reinvigorate) the ailing tourism industry from the series of national and international incidents. His Majesty' Government of Nepal has already provisioned Rs. 22.5 million in the current Fiscal Year for this Campaign.

The Campaign will also include the successful launching of The Mount Everest Golden Jubilee Celebration from June 2002 to May 2003 as a major fascination of the program in a most coordinated manner. Likewise, International Mountain Year 2002 and International Tourism Year 2002 will also be celebrated as a part and parcel of the said Campaign in most coordinated way. It has also been decided to perpetuate the program as per the necessity after the evaluation of effectiveness and the outcome in the post completion of this Campaign.

It is expected that this Campaign will be able to mitigate the slowdown apparent in Nepal's tourism sector for the past few years and play a crucial role in the sphere of Nepal's tourism development and promotion. The Ministry of Culture, Tourism and Civil Aviation heartily request all the concerned agencies, private sectors and the distinguished personnel to help from their respective place and make this Campaign successful.

Note: This text is the unofficial translation of the Press Release of 10 January, 2002 of His Majesty's Government, Ministry of Culture, Tourism and Civil Aviation

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